A Case Study in Launching a New Product:
afterGLO™- uninterrupted illumination.
What Is It?
afterGLO™ is a patented, innovative lighting conversion kit created by Franklin Instruments. The afterGLO™ device is designed to convert your traditional 110-240 AC plug-in lamps, to operate at low-voltage DC power, while providing uninterrupted illumination during power outages without any modification.
Launching a New Product
Brand Development • Online Presence Development • Packaging Development
Phase 1: Brand Development & Printed Material
We started with developing a simple & clean logo that would be easily recognizable & intuitive for people to understand. We developed the color palette, tagline, type treatment & icon. We consistently utilized those elements throughout the entirety of their marketing materials including: sell sheets, press releases & packaging development.
Phase 2: Development of Online Presence
Our second phase was to launch a website that was rich in call to actions (CTAs) yet simple & fluid to navigate. From there, we initiated & developed the coordinating graphics for their social media presence including: Facebook, Twitter & YouTube. However, to really help get this product of the ground, we helped the client create & develop their product commercial & their kickstarter page.
Need help launching your product? Just schedule a consultation! Call or email us to get started! East Coast: 215-534-6281 West Coast: 215-300-0376